Users will soon have a new feature that permits them to reduce the volume of AI-created videos appearing in their feeds. This move comes as the company announced that it presently contains over 1 billion AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a global rollout. This development aligns with a increase in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A large amount of this content is deemed “AI slop”, a phrase for inferior, bulk-generated content that is typically illogical or bizarre.
Based on user feedback that many people appreciate content created using AI tools, from AI artwork to science explainers, and we want to provide users the option to see more or less of that, based on their own preferences,” said a company executive.
Volume and Proportions
The platform announced that there are presently over a billion videos on its network identified as made with AI. In total, in excess of 100 million pieces of content are added to the service every day, making AI content a relatively small part of its complete catalog.
User Control Features
Users will be able to reduce or increase the amount of AI-generated videos they watch by accessing the “manage topic” feature in the application and picking AI-made media. Other topics that currently be controlled under the tool include current affairs, style, aesthetics, and movement.
Platform Guidelines
Its rules mandate content makers to tag convincing AI-generated content, and it forbids dangerous deepfakes of celebrities or crisis events. Any realistic AI video that is without a tag can be deleted under its community policies.
Furthermore, the platform will now add an artificially created tag to content created with its built-in AI features, or flagged by an collaborative effort for spotting content made by AI. This measure is designed to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore establishing a two million dollar educational fund for experts and organizations to produce educational content about using AI responsibly. This project will support educational bodies focused on training programming and robotics.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid discussion over plans to make redundant hundreds of safety staff in Britain. It is planning to cut hundreds of positions in its trust and safety division in the UK capital, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that human moderation would continue to be important, but automated tools can shield workers by eliminating the most graphic content ahead of it is viewed by humans. TikTok reported a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to the use of its AI tools.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of harmful content as swiftly, which is where a lot of the machine support is making a difference process content quickly.”
